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SECRETS EXPOSED!
Insights, Opinions & Commentary
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Now that we're in 2005, there will be many of us who will re-think and re-tool our plans on operating this new year. One thing's for certain, the refi mania is going through a long-drawn-out death, it's disintegration has been slow and agonizingly for many. The Fed has promised us they will increase the prime at a minimum of .25 or more, each time they meet in 2005.

For those of you who have be originating for a mere 5 or six years, the steady march of interest rates (as they rise) will painfully effect your bottom line; since all you've seen in your career has been loads of customers - historically low rates and very little need to do what all businesses in America need to do to stay alive - advertise. Customers have been everywhere so far in your career; good for you! The money's been good and easy to come by ... but ...

This business however, isn't like that. It's simply been like that due to a flood of customers racing to take advantage of what the Fed's done with rates - keeping them artificially low for a long long time. For the most part, all that business you've been doing hasn't truly been your fault; it's been the marketplace. If you look at anybody else, or any company out there - origination numbers like the last several years, have never been seen before. In the 'old days' (and again pretty soon) it took a great deal of (gambling) money advertising and very hard work to do a third of what's become common recently ... harder is right around the corner ... so please let's all be prepared.

So you don't become a statistic, now's the time to get on the training & education bandwagon. Knowledge is Power, the more you know about our industry and how things work (besides just your job), the easier it will be for you to adapt to the coming changes. And believe me, you'll see plenty of them this year.

We've watched wholesalers march upward from 70% LTV on non-owner properties to 100%, funders reaching for an ever growing market share. Also we have watched more and more of them dipping ever closer to 500 FICO 100% LTV Stated loans! What's next Stated FICO? Both those loan types (among others that are offered these days) are wreckless, a dramatic lesson many of them will learn the hardway.

As the applicants become fewer and fewer and some of the crazy wholesaler programs tighten, originators - many of whom are pretty casual about how they operate - will be temped to cut even more corners in their process simply to survive.

My advice is to learn all you can about our industry, and strive to do the right thing all the time please, so you don't get caught in the cross-fire. Tell yourself, you'll have Zero Tolerance for unethical behavior and questionable integrity issues when it comes to how you'll operate in 2005. Translated, that means you won't do unethical things, nor will you let others you know (including wholesale AE's) sell their integrity for pennies either.

Ethics is doing the right thing, even when it costs more than you want to pay. CLICK IT to discuss this on our Discussion Board


OUR NEWS


 
 
 
 
 
 
 

One poster on our Discussion Board asks which wholesaler does loans for loan officers? To see how simple it is always find a lender for any sort of loan, read more and add your 2˘ if you want Click Here




 

 


 
We're having a limited number of classes this year, so you'll want to take advantage of all our 'early bird' discounts. There's still one more $500 Early-Bird discount available off the full price of our upcoming Jan 23rd Website & Internet Originations Live class session. Click Here this class is for you whether or not you use your existing website the right way to help you make more loans.We're gonna show you how & give you a good one anyway!
 


 
 
 
 
 
 
   

Our "98 Ways to Find Customers" educational CD continues to be our best seller! Might be time for you to try some new methods. Check out our offering of CD lessons we call Secrets of the Mortgage Industry™ To order yours Click Here 




 
 
 
 
 
 
 

With the New Year, think it's time for some changes? Give our effective one-on-one Mentor Program a look. Click Here to see how our counselors can help you make more bank deposits in the first 6 months of this year, than you did in all of last year!
 










Is your boss around to answer your questions and give you plenty of training? Or maybe you're a boss and don't have enough time to help your people. You can always spend hours doing research ... instead there's someone you can trust ... Ask Secret! To see how your first call can be complimentary. Go ahead Click Here and learn more.




 
 
 
 
 
 
 

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Happy New Year from our Family to Yours!

 


 
You gonna do anything about it?

So much for inflated appraisals, using someone else´s SS #´s, fake w-2, and pay stubs ... why bother trying to clean things up? What are you as a professional doing to get rid of fraud, corruption and abuse in the mortgage industry? There are many problems that simply are just not taking care of themselves - to name a few:

* Property flipping and unnecessary refis every 3-6 months.
* Originators soliciting borrowers in states where they are not licensed; then illegal co-brokering arrangements.
* Run away employer indifference to the horrific loan officers lack of training at their own company.
* Processing full doc customers only to discover they won't DTI, then flipping to 'stated' with other income numbers
* Hiding one spouse from wholesaler due to poor credit, only to add them on title after mortgage funds.
* Borrowers being charged excessive fees and prepayment penalties that are not disclosed except at closing table.
* Loan officers selling 1.95% loans and not properly disclosing all the details.
* Paying Realtors under the table to get market share.
* Improper business models to recruit anyone without the proper training before letting LO's solicit customers.
* Deceptive advertising and low balling rates just to get the loan hooked and off the street; often with no APR.
* The wholesale AE said it was OK! (this is my recent favorite excuse, whereby significantly over compensated AE's are reworking loans for LO's so they can 'put together' their employers with loans that magically fit into programs).

Recently in the news we saw Insiders Drive Fraud.
The FBI has found that "80% of all reported fraud losses involve collaboration or collusion by industry insiders," according to the agency's recent testimony before Congress. Industry insiders are defined by the FBI as appraisers, accountants, attorneys, real estate brokers, mortgage underwriters and processors, settlement/title company employees, mortgage brokers, loan originators and other mortgage professionals engaged in the mortgage industry. So, they're plenty of blame to go around!

It's time to start to 'rat-out' those bad apples in our industry!
CLICK IT to discuss this on our Discussion Board







What About Your Viewpoint?
If you might like to write a short industry relevant article (approximately 500 words) for this monthly newsletter; please contact us. Your own unique perspective could be fascinating to our readers. There's a lot of changes going on in our industry, your point of view is encouraged.




















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