
|
SECRETS
EXPOSED!
|
Insights,
Opinions & Commentary
|
| The
Solution As I See It - Redux |
|
As
I'm sure you do as well - I see so many
regulation enforcement issues, arrests, fraud
blogs, convictions, license revocations, law
suits, and jail sentences in various publication
lately, I am astonished at the lawless natural
of our industry now days. Astonished is really
an understatement, I'm even more shocked then
that! It's turned into such a mess, and I don't
really see any concrete solutions being offer up
by many people.
However, I want to offer up a solution, which I
know in the long run will solve this epidemic
of greed that seems to be growing. Just like
in college, where people have a Major and a
Minor when they graduate and are degreed - we
need a national mandatory licensing program at
the industry entry level position of Loan
Officer - a serious one. One part of getting
licensed is they need to be educated and
certified by an a authorization certification
board and have a Major in Underwriting
and a Minor in Processing. Any sales
background should a No-No PERIOD.
Those two 'training required' skill sets are
truly what separates one good Loan Officer or
Mortgage Broker from another. Far too many have
only a sales mentality. The originator
position needs to be no longer be thought of as
a 'sales' position. It's that DNA, when
coupled with 'commissions' which has evolved us
into the mess we see in our industry today.
Reducing commissions to small incentive bonuses
(when certain goals are met), on top of W-2
salaries for LO's and staying away from the
sales-type DNA, but instead hire for good
customer service skills, and train to that end
while introducing the underwriting and
processing theory to the new LO, is exactly what
I mean. Sound revolutionary? Nope, what I
describe is how the subprime industry worked
when I got hired in my early 20's, and how it
was for the first 90 years of its existence.
It's a tried and true operational standard. Said
bluntly: Big commissions breed fraud.
To start this evolution into your industry
sector, I call upon shop owners all across the
Country, to begin immediately hiring and
training in this new direction; I'm certain
you'll see the benefits very shortly in your own
company. I've done it, seen it done by others,
trained it myself, and watched it work for me
personally and others for many decades.
CLICK
HERE to tell us your views on our Discussion
Board
What the Government Says Today
The Federal Reserve Board is reporting that
demand for residential mortgages continued to
decline in most sections of the country in early
April, and residential sales and house price
increases are slowing. "The pace of housing
market activity is said to be moderating"
in many of the 12 Federal Reserve Bank
districts, according to the Fed's Beige Book.
"[M]ost districts reporting on financial
services continue to see decreases in demand for
consumer loans and residential mortgages,"
the Fed report says. Separately, Fed Chairman
Ben Bernanke told Congress that the housing
sector "will likely experience a gradual
cooling rather than a sharp slowdown."
However, the Fed continues to monitor housing
markets because there is a risk that a slowdown
could be "more pronounced than we currently
expect," Mr. Bernanke testified. CLICK
HERE and give us your two cents on our
Discussion Board
Something On Your Mind?
If you would enjoy writing a short industry
relevant article (approximately 500 words) for
this monthly newsletter; please contact us. We
would love to add your voice to this publication
next month, or the month after that. Maybe
you've got a compelling viewpoint, so give it a
shot - it could possibly turn into another
career and you'll become famous! CLICK
HERE and Send us your Article
|
|
|
| OUR
NEWS |
|

We provide mortgage broker
banker training, education, information and
solutions at Secret! University. You'll
find many solutions at our learning center. We
have services and materials available regardless
of your degree of skill or know-how, take a look
at our website simply by Clicking
Here!

Our Master Seminar.
You're invited to join us for an all day Live
chat, a Conversation with Secret!
"Learn easier ways to operate your business™"
Sat. May 20th in So Calif. to RSVP Click
Here!

Our Mentor Program will
keep you from taking that painful step. Our
faculty has helped loan providers from 3 months
on the job all the way up to 35 years of
experience. We can aid your career too! Click
Here to get started.

The next class is May 21st, make
it a two day session with us, come to our 'chat'
(day before) plus this class. Even if you have a
website now, we'll show you how to enable the
website you get with this class, to make your
job more productive. Click
Here and
register for our live Website & Internet
Originations class now.

Even if you can't sell a bucket of rocks, our CD
Lessons, titled Secrets of the Mortgage
Industry™ cover many vital issues -
there's lots more to it than 'selling' Click
Here and see our latest offerings.
We've got a Money Back Guarantee, plus a 99.692%
customer satisfaction ranking too!

Our E-Mail Answers Program might be just
what you need. If you can't call our Hotline,
and you don't need all the horsepower of one of
our Mentors right now, but still need some help
- then this program is for you. Click
Here and check it out.

Do you frequently need to stay in touch with
your own widespread (net branch type) group?
Motivate them, provide updates, answer
questions, etc? If that's you, then look into
our new Communication Center concept! See
how this new area we have available, can help
you Click
Here

Our Discussion Board is the place to
visit. It is the variety of viewpoints that can
make it great. We want to be the 'go-to' board,
so we want to hear your answers and opinions
too, not just your questions! Take a look - Click
It!

Do you need dependable answers 'right now'?
We've got your very own help desk, and there's
no waiting. Instead of learning the hard way,
grab your cell phone and Ask Secret! -
they're guaranteed! Click
this right now.

Link to the permanent version of our newsletters
by Clicking
Here and save our online Newsletter
Library in your computer's 'favorites' -
there's loads of good stuff in past issues!

Click
Here and we'll mail you our Secret!
University Intro CD. It's a good way to
become familiar with our products &
services; it also contains several sizable
discounts you can make use of in the next 30
days!
|
|
|
| Loan
Officer A Worthwhile Career |
|
Is
the entry level position of Loan Officer a
career position, or merely a steppingstone
toward a higher goal?
If you are a loan originator today, then you're
part of the largest segment of people employed
in the residential real estate mortgage loan
industry. Depending on historically where
interest rate levels are (since most LO's are
also conforming types), your brother and
sister LO's are also the biggest portion of the
churning mass of people who move in and out of
employment in the biz. Therefore will you
survive? Last few months and for the near
future, many will be moving out of the industry.
Do you exhibit the traits of someone who plans
on remaining in your sales position, or do you
study and plan for career growth, one day to
possibly be the owner of your own shop?
This question is on the minds of many people we
come in contact with - "Where do I go From
Here?" Although this sales position can be
emotionally fulfilling and financial rewarding;
it seems most are looking to move up the ladder.
If that's where your sights are set, what are
you doing to get there from here? And if not,
why not?
One thing to remember, with the proper planning
and a clear game plan to follow, to start-up a
business is fairly easy. However, to stay in
business over time, is a much harder task. That
takes a significant amount of understanding
beyond the very basic skill sets most LO's have,
some guidance by an experienced mentor, and a
great deal of good luck (which you make for
yourself). I say Good Luck!
CLICK
IT to discuss this item on our Board
Rates Still Rising
The average 30-year fixed mortgage rate rose
from 6.53% to 6.58% over the seven-day period
ended April 27, representing its highest level
since June 2002, according to Freddie Mac's
Primary Mortgage Market Survey. Freddie Mac
Primary Mortgage Market Survey (Seven Days
Ending April 27, 2006).
The average 15-year fixed mortgage rate rose
from 6.17% to 6.21%, the average rate for
five-year Treasury-indexed hybrid
adjustable-rate mortgages increased from 6.16%
to 6.21%, and the average rate for one-year
Treasury-indexed ARMs climbed from 5.63% to
5.68%, Freddie Mac reported. Fees and points
averaged 0.5 of a point for fixed-rate
mortgages, 0.6 of a point for hybrid ARMs, and
0.7 of a point for one-year ARMs.
"Indications of a stronger economy gave
rise to an increase in mortgage rates this
week," said Frank Nothaft, Freddie Mac's
chief economist. "Consumer confidence and
existing-home sales unexpectedly rose. Much of
this strength is attributed to a healthy labor
market, which translates into greater consumer
spending. This should support an active housing
market over the next few months." A year
ago, the average 30-year and 15-year fixed rates
were 5.78% and 5.33%, respectively, and the
average one-year ARM rate was 4.21%, Freddie Mac
said.
CLICK
IT and tell us what this means to you
Siete de Mayo Celebration & Sale
Our first annual Siete de Mayo Celebration
& Sale will be held the full day Sunday,
May 7th. It's the birthday of our Founder, so I
guess some would call it maybe a President's Day
Sale - but we're in Southern California, so this
title seems more suitable.
This year we're offering a 25% discount on our
unequaled one on one Mentor Program. Our faculty
is beyond compare, with background experience
that's first rate.
CLICK HERE
to read all about this program, and be prepared
to pay your tuition when the price drops on the
7th!

|
|
|
|
| Viva
Sieta de Mayo! |
| support@americasmoneycenter.com •
Secret! University |
|