Join other successful mortgage professionals - here is a way to tell us what you think ... Testimonials & Endorsements




A leader in the field of mortgage industry education and training!
Following is a series of excerpts from cards, letters, and e-mails received from alumni about our 'Website & Internet Originations' Live class and other residential real estate mortgage lending training and educational products and services we provide. We trust you'll enjoy reading some of them. They're all 100% genuine, you may even know some of our student alumni!


  • Octavio S - Orbitix Lending, FL - We picked up Bundle #2. Such a great advisor. And he is quick on responses which is very important to my business. Peter is a guy that helps you to see the 2 sides of the coin. His courses were of an excellent value to me. I am a very inquisitive person an so far he never left me with an inappropriate response.  I wouldn't hesitate to recommend him.

  • Andrew M Grand Rapids, MI - I was very skeptical when I enrolled in this Website & Originations class, I was a firm believer in Direct Mail.  I didn't think I could originate mortgages via the Internet, I believed a website was there for credibility, not originations.  After a very comprehensive day of training by Peter who has "been there, done that" I was SOLD!  I shifted my Paradigm 180!  The material was thorough, the Power Point presentation was very helpful when I got back home (2,000 miles cross country) and the Website Template was a big help to get me started.  The Vendors that Peter referred me to have been a Godsend, this alone was worth the investment.  My total Investment was less than the fee I generate on 1 small mortgage.  My deepest regret was not taking this class years ago.  The additional CD's I invested in at class have opened my eyes and saved me legwork and time.  Peter has saved me Years of frustration had I done this on my own.  Peter answered all of my questions after I got back to the office, great follow-up.  Even though Peter has a Tough-Love approach, he has a BIG Heart.  I told Peter at the end of class that I would have paid thousands more had I known how valuable this class was going to be.  I can't imagine trying to do this on my own, what a nightmare. If you want to learn how to play Golf, hire Tiger Woods.  Peter Cugno is the Tiger Woods of Originating Mortgages online. Thanks for sharing Peter.
  • Giacomo P - maxrefinance, VA/DC - In my lifetime I have made it a goal to associate myself with people who could be considered the best at what they do. Why learn how to invest from the Janitor? If you want true knowledge go to the source. I think Peter Samuel Cugno, AKA Secret, has through much study and personal experience been able to position himself as a fountain of knowledge in the mortgage industry. Many criticize his manner of tough love, but how else could such a market be taught? We as brokers/lenders tend to only focus on the money and many times hurt the consumers through our quest of personal satisfaction. Once our minds are opened to the circle of economics we can know why we really do what we do and in turn protect the general public; especially our clients. Peter helps walk people through a process of re-evaluation helping them do what is right not just for today, but throughout time. Giving our industry a strong foundation by allowing a stable market and security for the future.

  • Paul H - Park Capital Financial, UT - I loved the class, it has given me the confidence to get out there and use my website help me and my LO's be more efficient and earn more money. It all makes sense to me. Maybe we'll try your new '900' Mortgage Hotline for our LO's too. Thank you Peter

  • James D - Lynwood, WA - I have bought all of Peter's CD mortgage lessons and I have attended his master seminar. I am in the process of implementing what I learned. If you haven't signed up, sign up NOW. In the mortgage business the devil is in the details. There are a thousand details you need to know in order to make a mortgage office work, and Peter knows all thousand of them. Plus, he has a highly detailed plan for reorganizing an office and making it highly profitable and highly professional, as proven by the fact that he ran his office that way. I quizzed Peter as to why he was willing to share his learning with us, teaching his master classes for what I believe is a bargain price, when he could be making vastly more money by hiring on as a consultant to the big lenders. The answer is that Peter is semi-retired and particularly doesn't need the money and because he truly enjoys teaching. "For me, this is not work; it's fun," he explained. Peter knows the tricks and traps. He'll tell you how to stay out of trouble and how to make a bundle. Learn from someone who has been there and done it, who reads everything and stays current with what's happening, and knows everybody in the industry.

  • Bryan G - ditech.com, CA - My buddy Joe (who works at ditech with me) who came with me to class, we're both ready to jump ship and start our own business. Even my Dad (who's been in the biz for many years) liked the class! Thanks Peter for those 6 CD's I also got the day of class, I liked the discount you offered everybody on those training lessons also - I see a lot of other information in those that will help us.

  • David D - NoBullMortgage, WA - My "Secret! System Site" and acquired-knowledge has SIGNIFICANTLY streamlined my business - ANY originator can SIGNIFICANTLY improve their profitability with Peter's teachings... both his automation knowledge, and (even more importantly) his origination & processing systemization knowledge.

  • Chris Mc B - MoneySource LLC, CA - Our site is being built and should be done today. We value everything we learned in your class and it is you who spurred us to move forward with all of this. I'll be attending a refresher course as soon as time permits and one is available. Our numbers have been unbelievable. this month is rounding off at $4,800,000, all sub prime and ALT-A.

  • Don & Rose DeV - First Manhattan Mortgage, CA - We got way more out of the class then we ever imagined. Your extreme attention to detail and in depth teaching, made what you had to say to us easy to understand. Those other training CD lessons you had there for us to buy (we got 6 of them), also will be a great help for us both, since we're new to the industry.

  • Daniel M - Advantage Home Equity/National Mortgage Store, OH - My site should be up and running next week - & - Peter, you mentioned during class that you are contemplating retirement. What will happen to americasmoneycenter.com? I am interested in taking over the operation of the business if and when you decide to retire. I would pay you or your heirs a % of the gross for a specific time frame. The books would always be open to you at any time and I would guarantee a minimum payout. This is a serious offer. I do have success in this industry running my own brokerage, and I have adequate capitol to continue the successful operation of the business.

  • Matthew P - National Mortgage Brokers, IN - I'm in Peter :-} - & - it is a freakin' money machine!

  • Andrew C - ASAP Mortgage LLC, WI - I would like to say thank you to Peter, yes his company and his CMP program is unlike any other I have ever seen. Thank you very much for this wonderful program. Peter was very upfront with his program and I must say it was everything I believe should be in a CMP, I must say that after my decade in this industry, it is so nice to finally see a company that isn't making you join anything to become further ahead in your industry. Again, thank you Peter.

  • Herman R - First National of California, CA - You've been such a great friend and advisor already, I'm so looking forward to a long relationship and I hope I will be able to enrich your life from time to time as much as you already have mine.

  • Matt N - Regions Bank, MO - By the way, Peter, thanks for your quick response on that e-mail. That was a question I've had for a LONG time that nobody could really seem to get me a straight answer on. I think that money was well-spent for your 'E-Mail Answers' service. Let me know if you ever need a reference/testimonial for your services.

  • Rhonda H - Hascall Financial, CA - I thought your class was very informative, to the point and very helpful. Your follow-up and personal attention are also great. Most seminars are so large that there is no on-on-one with the instructor. We are looking forward to getting our website set up and using some of the great ideas you gave us.

  • Jeanie B - The Mortgage Network, UT - I wanted to thank you again for the class! It was great to meet you and spend time with you. Thank you for the lovely brunch - & - You are talking to a bikini gal here!

  • Sergio O - Home State Real Estate, CA - I liked the live class, I'm going to add a loan operation to my real estate business. Probably going to call it La Bamba Mortgage. Those other CD training lessons you had available for us at a reduced price, glad I got 4 of them too!

  • Vern M - American Residential Mortgage, CA - Just wanted to say thanks to Peter for the class last week and the Great Brunch! I will recommend your class to all. Thanks again!

  • Lisa & Randy H - Eminent Mortgage Group, FL - Taking Peter's Website and Internet Marketing class was amazing. Not only did we (my husband and I) attend a private class but also we flew out from Florida. It was more than worth it. We walked away feeling inspired as well as educated in starting our own business with a confidence we did not have when we arrived. I have no doubt we will be successful, but now I know we can be successful much quicker and this class will prevent us from making costly mistakes. That in itself made this class worthwhile, but that was the tip of the iceberg. We have gain years of experience in one day. Wow – That is seriously priceless. Thanks Peter.

  • Mike F - Homes R US Lending & Real Estate, CA - Peter, first off, it was a pleasure to meet you and thanks for the opportunity and hospitality - & - How about someone gets 10 - 20 students together ... would you be up to making a trip? I can line up the dancing girls!

  • Alex L - Mercury Capital Group, CA - Any new information that can help your business is always valuable, especially when it comes from a veteran of this business with tens of years of experience. The knowledge that Pete offers allows you to take the business to the next level where the business starts working for you instead of you working for the business. Not everybody's ready for this, honestly, I'm struggling with some of the ideas even now, however, I know that this is the direction I want to go, and I'll will get there. Thanks for the class, I'll be visiting you again soon.

  • Jackie G - Sunset Mortgage, NY - I started on Front Page and ordered my website extension cord that you recommended, it's great - & - I wish I was back in California for the Sun! (he lives in Buffalo). I 2nd or 3rd the reunion idea.

  • John H - American Mortgage Express, CA - That was beautiful. I really appreciate the help and also the well thought out constructive criticism.

  • Scott K - Flagstar Bank, PA - Working on it now. However, I have decided to use your format but will focus on Jumbo and Super Jumbo loans only since that is my core competency. I will be targeting clean jumbo deals as well as subprime jumbos, which I seem to be running into more often lately. Keep an eye out for my two new websites

  • Timothy S - Emerald Pacific Financial, CA - Thanks for the learning experience - & -I've been having no problem getting visitors to my new website

  • Bruce B - Consumer Mortgage Services, PA - Thank you for a very informative class. It's always great to know the don't do's, etc-that way I don't have to reinvent the wheel, just follow the game plan laid out for me. - & - Peter, I get it. Each of us will have different results on "CLOSING THE DEAL" because each of us are different people with different lender products and different experience levels. Just the same way I am now just setting up my website, not 14 days after attending Peter's class, but none the less it is getting done. I for one do not intend to reinvent the wheel, but learn from someone who is closing deals. Peter has been around the town and knows most of the "Hot Spots". Thanks again

  • Craig S - N.A. Nationwide Mortgage, CA - Sunday's class was superb, Peter. Thanks for patiently answering so many questions. I'd be happy to post an endorsement for you on the Vine, but my only concern is that since I never post there, I'll be accused of being a shill for you, and bring more shit-train down on you - & - I'm in for the CD courses if you ever want to make them as long as you include a pair of bunny slippers with each purchase ... 'cause I'm wearing mine out. Size 12 por favor.

  • Billy B - Americas Money Matters, GA - Yes. I think that is VERY capable of drawing you in. It will attract & interest the right caliber of business man that wants more efficiency in the way he works. (Saving him time & money) he is seeking a NEW way to work-always wanting to make it better. This (follow-up discussion group) e-mail from Peter is GOLDEN. Tuck it away and never forget it. I hope that you are proud and applaud what I’ve created from my class work (you are the Dad, you know). My site is “rocking” & all of its components working in unison - I continue to believe in the “Secret” & am very proud of my site - you are diligent about straightening out this industry. It is true. That’s why we love you-buddy!

  • Gary K, FL - Thanks again, Peter for that good info - & - I'm most interested in everyone else's research on this as well, but it sounds like Peter has pointed us in a great direction .... I also applaud the expansion of topics for discussion in our private group and promise not to ask basic questions! Peter, many thanks for your help and all the support you provide the Alumni.

  • Russ B - National Financial Mortgage Loans & Investments, CA - I hope all is well. It's taken a while for me to zero in on the company I wanted to use for .... (your recommended marketing method) and then a bit longer to develop the XXXXXX. I'm using XXXXXXXX for my real estate website. The history (first two months) has been like this; hits about 300 per month, registrations about 3 per month, resulting transactions about 3 per year. I've tightened up the registration process and started (your recommended marketing method) on Tuesday. So far for this month (5 days) I've had 273 people visit my site and about 8 register. Peter, it works! Now have to convert them to deals, but it's in the numbers. Excellent Thanks!

  • Bryan Y - Vantage Point Real Estate Services, CA - I attended your recent class in San Pedro. I have a new website that should be ready within the next couple of weeks. Thanks for all of your help

  • Brian LP, CA - I am extremely looking forward to implementing your systems in my business

  • Joseph S, MS -  Pedro, Once again, thanks for the newsletter.  You're either getting smarter or you're finally letting some of that "good sense" go out to your recipients!"Seriously folks; this is a good periodical for you to "pin up" in your lockers and use religiously in your day-to-day business...It can not only keep you out of trouble with the law, it can cause you to have quality business that will stay on  your books or the books of your investors". You may use that as a testimonial from an astute mortgage entrepreneur. Keep up the good work, Pedro and I will look forward to your next installment.Regards, Su Amigo, Jose

  • Pam S - Landmark Mortgage, AZ - After I took Peter's class, I was definitely "fired up" to get into the B/C business. I had quite a number of to-do's, which I've accomplished

  • Jason N - Parkway Financial, GA - I actually agree with you as well Peter, I don't think I would be wasting my time chasing (leads) them again

  • Jim C - Colorado Federal Savings Bank, MD - First, I'd like to say again that I thoroughly enjoyed the class and certainly believe that I got my money's worth. At the moment I'm particularly interested in seeing if we, and you could be of benefit to each other … possibility would be an arrangement in which (we would) engaged you as a "webmaster". Under this scenario, you would undertake to develop a website for us (essentially a clone of americasmoneycenter.com) to be branded with our name, logo, colors, etc. We would pay all the actual third-party costs involved, all under your supervision and direction. We would respond to all leads, market them, and fulfill all applications generated by the site and compensate you…. If we achieved any appreciable "scalability" of your model, your revenue share could be a meaningful number without requiring any significant growth on your part.

  • Gerardo G - USA Home Loan Direct, CA - Both my wife and I enjoyed the training session. It was very informative, in depth, and we appreciate your ongoing continued support too!

  • Laurie M - Golden Empire Mortgage, CA - Your internet origination class was wonderful, thank you Peter.

  • Robert R - Russell Financial, CA - It's been two weeks since your class, and I think I will be ready with my website by the end of the week. I am scheduled to have DSL enabled at home this coming Friday, Thank you.

  • David A - Balboa Mortgage, UT - There was a lot of paths I had tried, and a lot of paths I was considering taking with my mortgage business before I took the 'Secret! University' Internet originations Live class. Because of the powerful insight and the loads of professional experience that back up the curriculum, of the course I was able to avoid pitfalls that could of cost me time and money that far surpassed the cost of enrolling. I believe that any one serious about originating serious money will benefit tremendously from this course.

  • Mike D - Transcontinental Lending, FL - I wanted to again thank you for an incredible and eye-opening seminar on Sunday.

  • Jim J - HisHouseMortgage.com, MI - Just a short note to say thanks and a shout out for Secrets newest CD "Working at Home Originators". I received the CD in the mail a few days ago and I must say I was impressed with the content and design of the Power Point Presentation. There is a lot of great insight with tons of information for those of you looking to start working from your home. If you have questions or not sure of all the pro's and con's of working at home, this is a must see. Thanks again Secret, Great Job.

  • Derek D - LMC Ventures, CA - Peter, your points are well made

  • Leo B - Challenge Financial, NJ - Thanks for the email for joining Yahoo! group, which I just finished signing up. BTW, the class was very good and useful.

  • Scott C - Independent Financial, AZ - was a great class! brought my wife who has limited mortgage knowledge. She found it highly informative and is very excited to implement this stuff on our site. Thanks also to Peter for the scrumptious meal. Chicken with pine nut and pesto sauce, wild rice pilaf, and steamed veggies with light butter sauce. triple chocolate cake with whipped cream and sliced strawberry garnish. yummy. The class was good in that the info was presented very differently (from the first time I attended class), same material, different format. That was good to hear. I would agree with you Peter that the thought process was more in depth. Jackie noticed the effort made by you in word choice. The other ladies there were an absolute delight to interact with as well. Good humor; very bright. I am glad I had the opportunity to meet them. All in all I would have to say that the 824 mile round trip driving was very much worth the effort. Thanks again Peter for the input and reflections from your vast career.

  • Patrick P - AP Capital, CA - Thanks for the terrific class Peter! Your industry background and experience is amazing. I can't wait to start translating some of what you shared into more business. And I will definitely plan to utilize your services again in the future!

  • Lurre P - Action Mortgage, NC - I got a few of the CD's and they were helpful, I just opened my own shop back in November. I also asked one of the $14.95 questions via email and got a quick and accurate response with the source it was pulled from so I could refer back to it for compliance purposes. I would say Secret's stuff is worth the money - and HE is very knowledgeable about the industry. I think for 15 bucks if you have a question that you couldn't find online -why not? I don't know about you but 15 bucks vs. me wasting 2 hrs to research something is worth it.

  • Grace C - Mortgage of America, NV - I did very much enjoy the ride Peter yesterday. And, Thank you for the lunch. I picked up my mortgage experience while I am working in real estate industrial for 15 years (as a matter of fact I still am). It just happened one day I decided to apply for mortgage broker license and got approved and here I am starting my mortgage career! Have my own shop and have a passion for it. Just like that. I struggle everyday to figure out how this business work Without any mortgage training or formal processing/underwriting experience. Lucky enough, I have survived through the first three years. I just struggle and struggle loan after loan and pickup experience, case by case. I am the kind of person that when I start something I want to be good at it. It's got to be an easier way! "I NEED a mentor!" So, I sat down in front of the computer. typed in "Mentor" and your site pop up. Here you are Peter--Peter is my mentor, this is The Mentor! Just like that, I signed up your class and become your student. Yesterday's class was my first time experience with a "Master" in mortgage. I felt that way. Have you heard of a KungFu Master in Chinese Martial Art training? Every super master has his secret formula. You have to be able to have the "Master" accepted you as his student in order to have the serious Kungfu pass on to you. It is not just like any lay classes. It is from a "Master" Thanks for your enlightenment - Peter.



Thank you all again! We very much appreciate the faith these past students have shown in our mortgage training and educational learning center.

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